Evaluation What kind of media institution might distribute you media product and why

There are two distribution companies that we could use for our distribution company such as ‘Redbus Film Distributors’, and ‘Momentum pictures’. Both of them are British distribution companies and have distributed successful horror movies.

Out of these two distributors we would use ‘Momentum Pictures’ as they have distributed successful films such as ‘Sinister’, ‘The Woman In Black’ and ‘House At The End Of The Street’. These films are all successful horrors that are relatable to our film so we could achieve the same success as these films. ’Sinister’ and ‘The Woman in Black’ are both British films this means that our film can be distributed in the UK. ‘House At The End Of The Street’ is an American horror, this suggests that ‘Momentum Pictures’ we will be able to distribute our film in different countries. ‘Redbus Film Distributors’ was founded in 1997. They were the distributors of films such as ‘Jeepers Creepers’, ‘Cabin Fever’ and ‘House of the dead’. This wouldn’t be a good distributor as all these films are American horror films. As our film is a British horror and this film company have a history of distributing successful American films and not British horror films.

‘Cinema City’ distributes alternative films and they are mainly from small independent companies. ‘VUE’ distribute mainstream films and they try to target everyone with their film choices. ‘Odeon’ also distribute mainstream films but they try to focus on targeting young people with their films choices.

There is ‘Cinema City’ which does distribute horror films however I wouldn’t use this cinema as our audience aren’t likely to go to this cinema as they prefer mainstream films. There are two main cinemas chains ‘VUE’ and ‘Odeon’, 80% of the people I asked in my survey I conducted they said they would prefer to go ‘Odeon’ rather than ‘VUE’. The main reason was because young people the films that are shown at ‘Odeon’ as they are targeted at young people. Whereas ‘VUE’ do play similar films as ‘Odeon’ that are aimed at teenagers however some of the films are aimed at young children and some are aimed older audiences. I would use ‘Odeon’ to distribute our film as it plays mainstream films for our target audience.

‘Netflix’ is an online American film distribution company that has recently established itself in Britain and it is proving to be very successful in the UK.’LoveFilm’ is an  British distribution company it started off as just a postal service but it has expanded to online film rental. ‘YouTube’ does distribute a variety of mainstream and alternative of films. I wouldn’t use ‘YouTube’ to distribute our film as it is easier to make illegal copies of the film which means we wouldn’t gain a profit from people watching the film.

Using ‘YouTube’ as our online distribution company would be good as our target audience are likely to use ‘YouTube’ a lot as 90% of the people I asked in a survey said that they use ‘YouTube’ regularly, however it does raise problems such as the film is easier to make a pirate copy of, which means we won’t be able to make a profit. In a survey I conducted on our media class 60% of them said they preferred ‘Netflix’ rather than ‘LoveFilm’ this is because from the advertisements they got the impression that ‘LoveFilm’ had older films and films that weren’t targeted at them but at older people. Whereas the ‘Netflix’ has more recent films and films that interested them, this suggests that ‘Netflix’ target audience was the younger generation. Taking this into consideration I would use ‘Netflix’ as the online distribution company as it has the same target audience as our film and I believe it would successfully distribute our film. I believe ‘YouTube’ could be useful distributing trailers of the film as our target audience will be more aware of the film and more likely to watch it.