Evaluation Who would be the audience of our media product

Our target audience is a teenager aged above 15 years old to a young adult due to age restrictions. The gender of our audience is male and female; we have tried to avoid a negative representation of a female audience as our audience is primarily female. They would be interested in seeking thrill and be fans of the horror genre however it is likely that people that aren’t horror fans will see the horror movie as it could be the first horror movie they have seen or they have been peer pressured into watching the film.

Our target audience would be likely to shop at places such as ‘Hollister’, ‘Topman’ and looking for bargains in ‘Primark’ as all of these shops target a young audience when selling their products, by playing music that they enjoy and selling the clothes that are targeted towards young people. This means that we could advertise our product to our audience.

Our target audience  are also very likely to take part in activities such as socialise as if they are going to watch a film at the cinema then they are likely to be socialising with friends anyway.  They are also going to be interested in team sports such as football and if they are over 18 then they will probably enjoy drinking for socialising activities when they are with friends. We could use this to help advertise our film to our target audience as we can advertise our film in similar horror films at the cinema. We could also put film trailers on the adverts when the football is on as the target audience are likely to be watching the football match.

Our target audience will also probably eat at fast food chains or restaurants such as ‘Subway’, ‘McDonalds’ and ‘Pizza Hut’. These food chains are aimed at young people as are audience are likely to be energetic and have fast paced lives. This suggests that we could possibly have posters of our film in the food chains in order to increase awareness from our target audience about the film.

Our target audience will also have role models such as ‘Jared Padalecki’  because this actor appears in similar horror films that our audience usually watch for example he appears in ‘Supernatural’, ‘Friday the 13^th’ and ‘House of Wax’.

Our target audience will probably read magazines such as ‘Heat’, ‘Empire’ and other magazines that encourage gossip and what movies that could see to socialise with friends. We could use this to advertise our film by having an article about the film and exclusive interviews with the cast in order to gain interest and a ‘buzz’ around the film.